Always Lifting
Always Lifting is a new video podcast hosted by Karen Norheim, CEO of American Crane & Equipment Corporation. It’s part of a broader content platform exploring leadership, innovation, wellness, heritage, and grit – all through the lens of curiosity, resilience, and storytelling.
Always Lifting
Trust The Pineapple! | Always Lifting Ep. 8
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Today’s guest is Erica Deuschle, Managing Partner of KW Main Line and the powerhouse behind the unforgettable brand Trust the Pineapple.
From charging groceries on a credit card as a young mom starting in real estate to leading a $250M+ team ranked among the top in Pennsylvania, Erica’s journey is built on grit, faith, and relentless drive. But at the core of her success is something deeper: hospitality, authenticity, and heart.
Erica shares openly about family, resilience, motherhood, and what it really takes to build something meaningful without losing yourself in the process.
Her message is simple and powerful: Don’t quit. Be kind. Trust your instincts. And trust the pineapple.
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