Always Lifting
Always Lifting is a new video podcast hosted by Karen Norheim, CEO of American Crane & Equipment Corporation. It’s part of a broader content platform exploring leadership, innovation, wellness, heritage, and grit – all through the lens of curiosity, resilience, and storytelling.
Episodes
13 episodes
It's Time to CEO Your Health | Always Lifting Ep. 12
Today’s guest is Krisna Hanks: Director of Employee Wellness at Ovadia Heart Health, co-owner of Square One Wellness, author, international executive coach, and metabolic health expert. We talk about what it means to “CEO your health” and why l...
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Season 3
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Episode 12
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40:34
Lifting Others Through Laundry | Always Lifting Ep. 11
Today’s guests are Ally and MC, lifelong friends, moms, and co-founders of Lessen the Loads, a service that helps families (and more) offload laundry and clutter so they can get time back for what matters most.Topics Discussed:
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Season 3
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Episode 11
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39:59
The Future of Education | Always Lifting Ep. 10
Today’s guest is Dr. Adelle Shade, Vice President of Innovation and Educational Ventures at Alvernia University and founder of Total Experience Learning (TXPL), a framework helping educators create innovative, student-centered learning environm...
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Season 3
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Episode 10
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52:34
Martin Guitar's Artist CEO | Always Lifting Ep.9
Today’s guest is Thomas Ripsam, CEO of C.F. Martin & Company, the legendary guitar maker founded in 1833 and revered by musicians worldwide. As Martin’s first non-family CEO, Thomas shares what it takes to honor nearly 200 years of history ...
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Season 3
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Episode 9
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53:39
Trust The Pineapple! | Always Lifting Ep. 8
Today’s guest is Erica Deuschle, Managing Partner of KW Main Line and the powerhouse behind the unforgettable brand Trust the Pineapple.From charging groceries on a credit card as a young mom starting in real estate to leading a $250M+ ...
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Season 3
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Episode 8
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35:48
Murals and Metal | Always Lifting Ep. 7
In this episode, Karen sits down with artist, sculptor, and muralist Greg Dy Young to talk about creativity, grit, and lifting others through art.After a life-changing injury in 2017 left him facing multiple surgeries and a long recover...
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Season 3
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Episode 7
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29:42
The Virtual Reality Doctor | Always Lifting Ep. 6
Karen sits down with Dr. Kryn McClain—licensed professional counselor, trauma therapist and founder of Paragon Behavioral Health and Catapollo VR—to explore how mental health, leadership and immersive virtual reality can work together to lift p...
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Season 2
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Episode 6
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41:54
When Leaders Care About Their People | Always Lifting Ep. 5
Karen sits down with friend and fellow second-generation leader Beth Hahn, President of Berkshire Systems Group and SAH, for a conversation on building culture that lasts. Beth shares how she grew from a small startup into leading a multi-locat...
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Season 2
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Episode 5
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41:51
The "Kingfish" of Goodwill | Always Lifting Ep. 4
Karen sits down with Ed “Kingfish” Lada, President & CEO of Goodwill Keystone Area, to explore how a $102M social enterprise is using workforce development, sustainability, and AI literacy to lift communities across 22 Pennsylvania counties...
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Season 2
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Episode 4
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52:51
Your Guide to AI: Chad Harvey | Always Lifting Ep. 3
Always Lifting dives deep into the intersection of technology, leadership, and humanity with strategist, coach, and “tech whisperer” Chad Harvey.Chad has a unique gift: he can walk into a room, talk about AI, and leave you feeling both ...
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Season 1
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Episode 3
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48:41
The Big Cheese Storyteller: Freddy Vasquez | Always Lifting Ep. 2
Host Karen Norheim sits down with entrepreneur, storyteller, and award-winning business owner Freddy Vasquez, founder and “Big Cheese” of FXV Digital Design. Fresh off his company’s recognition at the 2025 Greater Reading Chamber Business Excel...
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Season 1
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Episode 2
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42:04
The CEO Whisperer: Joni Naugle | Always Lifting Ep. 1
Karen sits down with Joni Naugle — “The CEO Whisperer” — to explore the power of coaching, leadership, and peer learning. As a Vistage Chair and executive coach, Joni has guided countless CEOs and leaders through chaos, uncertainty, and pivotal...
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Season 1
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Episode 1
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34:31
Introduction to Always Lifting Podcast
Always Lifting with Karen Norheim is a video podcast exploring leadership, innovation, wellness, heritage, and grit — all through the lens of curiosity, resilience, and storytelling. Hosted by Karen Norheim, CEO of American Crane and Equipment ...
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Season 1
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Episode 1
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1:32
